- July 16–17, 2025
- Palm Beach County Convention Center
- West Palm Beach, FL
The onset of a new administration brings forth both opportunities and challenges for businesses. To maintain a competitive edge, it is essential for companies to pivot their focus towards innovative strategies that enhance consumer engagement.
This year's Range-Retailer Business Expo education lineup will emphasize unique insights aimed at fostering business growth, providing unparalleled knowledge tailored specifically to you and your business.
Educational sessions will concentrate on realigning strategic efforts to drive peak performance.
Energize your team and transform conflicts into opportunities! Join us for a dynamic session with Vincent Phipps, CSP, a communication expert known for his engaging style. In this interactive keynote, you'll learn to Amplify Communication, turning tension into trust and mastering leadership techniques that inspire. Get ready to laugh, learn and leave equipped with tools to enhance collaboration and drive results. Don’t miss out — be part of this high-energy experience!
In a world of increasing development costs, the time is ripe for both startups and existing business owners to look outside their four walls for opportunities. We will share strategies for inorganic growth through buying shooting sports-related businesses (potential mergers and acquisitions) and explore ways to organically grow your existing business by stepping up your business analytics, professional development, and creating new strategic partnerships to add new revenue streams. Action item takeaways and financial examples for these opportunities will also be shared.
A tactical deep dive into building a profitable, compliant online firearms business that stands out.
Are you frustrated with an online firearms store that costs more than it earns? This jargon-free session cuts through the noise to present a feasible, DIY route to breaking out of the local market and becoming a national e-commerce success.
Discover which platform works for your business model, why relying solely on distributor feeds is a miss, and how to navigate the complex web of firearm regulations without drowning in legal missteps. Additionally, we'll discuss how mastering basic AI will help you become a superhero.
Walk away with actionable solutions to increase average order value and build a distinctive online presence in an increasingly crowded marketplace.
Note: Plan to attend the upcoming webinar titled “The Firearm E-Commerce Blueprint: From Invisible to Income-Generating.” This webinar is the strategic foundation for this tactical conversation.
Is your team 100% on the same page with where you are going and how you are going to get there? Aligning your team around your vision and your plan to achieve it is powerful. Join us for a transformative session where we will explore the 8 Questions on the Vision Traction Organizer, an essential EOS Tool that helps you create a two-page strategic plan.
Together, we will review these important themes:
This is a tool that you will be able to use immediately in your business. Learn from retailer-ranges and other industry representatives who have successfully implemented EOS, and discover how this tool has helped them scale, gain focus and add clarity to their vision. Don’t miss this opportunity to drive participation and fuel results for your business.
Running a successful firearm retail and or shooting range operation means more than just following government regulations — it means integrating compliance into your sales process to build trust, increase efficiency and boost your bottom line. When done right, every customer interaction — from the sales floor to the range counter — becomes an opportunity to reinforce compliance protocols while creating a smoother, more confident buying experience that encourages repeat business. This session explores how aligning your sales strategy with compliance efforts not only reduces risk but also opens the door to higher-margin sales, stronger customer loyalty and improved operational performance. Learn how to train your team to spot compliance risks during the sales process, streamline recordkeeping through smarter sales workflows, and turn compliance confidence into a competitive advantage that grows your business.
Sick of membership programs that barely pay the bills? We are too. We went from struggling to sell and keep annual members to a booming monthly model — only to realize high churn was killing our potential profits. Sound familiar? In this session, we’ll break down exactly how we fixed it: how to sell more memberships, keep members longer and turn your range into a revenue machine. No fluff, no theory — just real tactics that work. Come get the blueprint to a membership program that actually makes money.
Customer retention is critical for firearm retailers and gun range owners looking to build lasting relationships and increase repeat business. In this session, you'll learn how to leverage email and SMS marketing to keep your customers engaged, informed and returning for more.
Key takeaways include:
By the end of this session, you’ll have a general acquisition and retention strategy that keeps customers engaged, boosts sales and strengthens your brand’s relationship with the shooting community.
Artificial Intelligence isn’t just the future — it’s your next strategic advantage. In this hands-on session, 2TON Founder Ryan Boylston will guide you through building a custom ChatGPT—one that’s trained with your unique brand voice, business data, and competitive insights.
This isn’t theory. It’s action.
Together, we’ll create a working GPT live during the workshop — a personalized AI that can answer customer questions, generate content in your tone, and pull from your own internal knowledge base.
Whether you're a startup, creative agency, or established brand, this session will show you how to build your AI co-pilot to streamline workflows, support sales, and elevate marketing like never before.
What You'll Learn:
The era of “zero tolerance” has seen a marked increase in FFL inspections, reported violations and referrals for license revocation. In many cases, FFLs find themselves being pressured to surrender their license to avoid lengthy and costly legal entanglements with the ATF. In this session, you will hear from compliance experts and legal minds working on the front lines of defending FFLs dealing with revocation under the zero-tolerance policies put in place by the Biden administration. Learn how best practices, operational procedures, technology and mindset can help you avoid the issue of revocation altogether.
Making money at the expense of your ATF records can cost you your business. In this session, you will hear from two former ATF officials, now serving on NSSF’s trusted team of compliance consultants, about the strategies and tactics you need to incorporate in your daily routine to build a comprehensive compliance program in your store. Employing these essential compliance practices will not only improve your ability to pass an ATF inspection with flying colors but also will help create efficiencies that will allow you to put focus on other areas that can improve profitability, brand recognition and customer loyalty.
Since the signing of BSCA, we have been anticipating some big changes in compliance practices. At some point, FFLs will have the ability to conduct background checks on current and prospective staff and check serialized inventory coming in from the secondary market. We will explore what we know so far to help you prepare for these changes. Throughout this session, our panel of compliance experts will take questions from the audience to help round out our afternoon of compliance education.
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