An Official Event of NSSF
NSSF® Range-Retailer Business Expo TM
  • July 16–17, 2025
  • Palm Beach County Convention Center
  • West Palm Beach, FL

Schedule

The Range-Retailer Business Expo is focused on expanding your business through buying opportunities, unmatched networking, business development support, peer-to-peer education and more.

*Schedule subject to change.

Monday, July 14

12:00–5:00 PM
Exhibitor Registration Open and Exhibitor Move-In

Tuesday, July 15

8:00 AM–5:00 PM
Exhibitor Registration Open and Exhibitor Move-In

Wednesday, July 16

8:00 AM–5:00 PM
Registration Open
9:00 AM–5:00 PM
Explore the Exhibit Floor
9:30 - 10:15 AM
Education: Lead Out Loud
10:30-11:00 AM
Education: Buying & Building: How to Start Up and Step Up Your Business!
11:30-12:00 PM
Education: Firearm E-Commerce Mastery: Building a Store That Turns a Profit
1:00-1:45 PM
Education: Simplified Strategic Planning
3:15-4:00 PM
Education: Compliance as a Sales Tool — Unlocking Growth for Retailers and Ranges
4:00-5:00 PM
Welcome Reception

Thursday, July 17

8:00 AM–2:00 PM
Registration Open
9:00 AM–2:00 PM
Explore the Exhibit Floor
9:30-10:00 AM
Education: More Than a One-Night Stand: Turning Monthly Members into Lifers
10:30-11:15 AM
Education: Lock & Load: Email and SMS Marketing Strategies for Firearm Retailers and Ranges
11:45 AM–12:30 PM
Education: Craft a Smarter AI Assistance That Speaks Your Brand’s Language

Additional Compliance Training Education After RRBE

NEW! Training Series: Targeting Compliance: Mastering ATF Guidelines
2:30–3:15 PM
Avoiding Revocation – Creating a Culture of Compliance
3:30–4:15 PM
Compliance Strategies to Help Protect and Grow Your Business
4:30–5:15 PM
Looking Ahead – Exploring Compliance and Upcoming Rules Through an Open Q&A Discussion
Time to Reload
An Official Event of NSSF

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Shelton, CT 06484
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